Daily Wire’s Jeremy Boreing offers alternative to Hershey’s after controversial International Women’s Day ad
Two days after Hershey’s Canada debuted its controversial International Women’s Day ad campaign featuring a transgender woman, The Daily Wire co-founder Jeremy Boring announced that he is taking on the candy company by launching his own brand. .
On Friday, Boring released a 49-second commercial featuring Jeremy’s Chocolate on Twitter, strongly encouraging people to stop supporting “chocolate companies that hate you.”
Taking a swing at the newly-released Hershey’s “For Everyone” rapper, he showcased two milk chocolate bars labeled “Hehim” and “Shehr.”
“One of them has nuts. If you need me to tell you which one it is, keep giving your money to Hershey’s,” Boring said.
Hershey’s facial reaction to putting a trans woman on a candy bar wrapper for International Women’s Day
Boring’s pushback against the ad campaign was one of many negative reactions to the video where transwoman Fay Johnstone promotes a new female-themed rapper in honor of International Women’s Day on March 8.
Boring said in the video, “Our friends at Hershey’s don’t even know what a woman is. They hired a biological man as their Women’s Day campaign spokesperson.” “It’s insulting.”
Hershey’s Canada said the initiative “spotlights” the following “five Canadian women”: Johnstone, who has been labeled as a 2SLGBTQUIA+ advocate; Autumn Peltier, Indigenous rights and water activist; Rita Audi, gender and education equality activist; Naila Molu, climate tech researcher; and Kelisia Masala, founder of Girl Up Quebec.”
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Hershey’s opening against Canada isn’t the first time Boring has run afoul of a company that openly pursues a liberal agenda.
In March 2022, he created the subscription-based “Jeremy’s Razors” after former Daily Wire sponsor Harry’s Razors pulled their ads due to “values confusion”.
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As of 8 p.m. Friday, Boring had received more than 100,000 pre-orders for her chocolate bars, according to a picture she shared on Twitter.
“@realDailyWire is breaking the cycle of losers, b****, and boycotts and creating real alternatives instead. Thanks for building the future with us,” Boring tweeted.