Even in a year of sluggish large-scale leasing activity, landlords are moving to make meaningful capital upgrades to their properties and new non-office tenants to meet the needs of the post-pandemic era.
The next arrival will be a new flagship home for TMPL, at George Comfort & Sons’ 200 Madison Avenue between East 35th and 36th Streets.
The fitness mecca “dedicated to rituals that elevate your total well-being,” it boasts, will be housed in 26,000 square feet on the ground floor and basement, its sixth location in Manhattan.
The ground floor rent was $100 per square foot.
Comfort, which partners on the address with Jamestown and Loeb Partners, has managed the elegant, 750,000-square-foot, 1925-vintage tower for more than 50 years. It is working with architectural/design firm Woken on a $20 million repositioning that also includes a redesigned entrance, a brighter Madison Avenue lobby and an 11,000-square-foot, 10th-floor amenity center.
The new lobby will take some cues from the building’s other, north-south lobby that runs between 35th and 36th streets — not that it could be replicated.
The grand, neo-Renaissance-style space with polished marble walls, terrazzo floors and gilded plaster ceilings was designated a Rare Interior Landmark by the Landmarks Preservation Commission in 2021.
The tower is 92% leased to tenants including Havas Health, SpecterGroup, Greater NY Mutual Insurance and philanthropic agency Surdana Foundation. Office asking rents are in the low-mid $70s per square foot.
George Comfort CEO Peter S. “We are delighted that our street-level renovation has succeeded in creating an exciting fitness brand like 200 Madison from TMPL,” commented Duncan.
Homer was sent back to the infield by Duncan, Matt Coudert and Andrew Conrad. TMPL was represented by Neil Seth, Kenji Ota, Kathryn Cruz and Jennifer Konefsky of Cushman & Wakefield.
