Rocco’s Steakhouse beefs up Manhattan presence with second location


Elegantly appointed Rocco’s Steakhouse has drawn lovers of prime beef and Italian-accented veal and chicken to 72 Madison Avenue for nearly 10 years.

Now it is 100 E. 57th St. is adding a second location at , the former home of the original BLT Steak, which closed a few months ago.

Rocco’s signed a lease for 3,500 square feet on the ground, 1,350 sf on the lower level and 600 sf on the mezzanine for a private dining room.

Jared Lack and Andrew Goldberg of CBRE acted for the landlord, Dorchester Co-op Apartment Building. David Tricarico and Crystal Engel of Colliers repped the tenant.

Asking rent was $200 per square foot on the land, which Lack today called “a very fair number,” though “definitely lower than prices 10 years ago.

He said that when the location became available, he and Goldberg found that it immediately drew interest from “a who’s who” of major restaurateurs.

The new Rocco’s will likely seat about 175, including private rooms. Rocco Trotta and GM Pete Pjetrovic are partners in the venture.

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