This creator has built a brand on being as colorful as possible.
Arizona resident Emily Eileen has captured the attention of TikTok with a kaleidoscope of her home — and a boutique to match.
The small business owner has received over 1.1 million views on the platform A video tour Rainbow walls, stairs, furniture, cloud-covered ceiling and even his multicolored paradise. Rainbow ceiling fan.
When she’s not enjoying her Barbie dreamhouse of a home, Eileen—a self-described “pastel maximalist”—runs an online store for “vintage, upcycled, hand-dyed, and embroidered items in all the colors of the rainbow.” runs a shop Fever Dream Boutique. He also a Brick and mortar locations At an Arizona thrift shop.
Her offerings include pins, patches and stickers as well as lingerie, sweatshirts and dresses. The aesthetic of his business is very much in line with his home and his TikTok, where he has over 41,300 followers.
In response to commenters who point out that her crib’s unique decor could make it difficult to offload if she ever chooses to sell, she staunchly defends her decision to customize the space. “I will never be able to emphasize that I don’t care about my resale value (it’s all completely and easily replaceable),” she captioned the 15-second clip.
She adds a voiceover, panning over her furniture, “If I had to decorate just thinking about what the next owner would like, I’d be renting from the next owner.”
Other rainbow houses have had a really tough time on the market, though, and have disappointed many colorful-faced neighbors as well. In Santa Barbara, California, artist Jane Gottlieb decorates her home in an attempt to evoke happiness, but accidentally upsets her beige-loving neighbors in the process. Those who don’t live in the area, however, “immediately smile” at the sight of the nine-color masterpiece, Gottlieb said, the Post previously reported.
In England, Mary Rose Young had a hard time selling her house—despite being worth a quarter of a million dollars—after decades of covering it in rainbow colors and decorations. And in Florida, a residence in a Naples community became a controversial rainbow after a legal battle.
