Victoria’s Secret to bring back fashion show after hiatus
Victoria’s Secret plans to bring back its annual fashion show after a four-year hiatus, CFO Tim Johnson said in a 2022 earnings call on Friday.
“We will continue to lean toward marketing spend to invest in merchandise, both at the top of the funnel and to support the new version of our fashion show, which is slated to arrive later this year,” Johnson said.
The company previously hinted at reviving the over-the-top show that often involved lingerie-clad models strutting around in extravagant ensembles during its investor day in October.
“At VS&Co, we continue to put our customers at the center of everything we do and reinforce our commitment to advancing women’s voices and their unique perspectives,” Victoria’s Secret told Fox News Digital. To do this we are always innovating and generating ideas in all areas of the business. A statement on Saturday confirmed the show’s planned reinvention.
“As we’ve shared before, our new brand projection and mission will continue to be our guiding principles. It will take us into new places such as reclaiming one of our best marketing and entertainment assets to date and turning it on its head to reflect who we are today. We’re excited to share more later this year. ”
The lingerie brand first debuted its fashion show in 1995 and the event was televised on CBS and ABC for years beginning in 2001, before the company said it would “Rethink” it. After getting the lowest ratings ever in 2018.
“We must evolve and change to grow,” CEO Les Wexner said in 2019. “With this in mind, we decided to rethink the traditional Victoria’s Secret Fashion Show. Going forward, we don’t believe network television is the right fit.
In 2021, the company also made waves by getting rid of its supermodel “Angels” in favor of bringing in more models of various sizes, including non-model celebrities like soccer star Megan Rapinoe.
Following the rebrand, former Victoria’s Secret ambassador Heidi Klum said, “It’s time.”
“As a model, you go out there, you’re happy to have the job. When you’re not the company, you do what you’re told. But in the end, looking back on it now, I’m up to the times. ,” Kalam told The Sunday Project in 2021.